Well Halloween is over and I ate too much candy and had a wonderful time playing a police officer. My 25th birthday has come and I received a wonderful gift from Mother Nature….2 gray hairs on my birthday! Thanks for that! Thanksgiving was warm and wonderful with family that only comes to town once a year for the best food ever. And finally we begin this countdown to Christmas. The Christmas tree is up at my house and was on Black Friday. Instead of standing in lines like a cranky zombie about to bite someone’s head off for a computer or tv I spent the day at home being lazy and slowly decorating the house for Christmas. I must say it was completely enjoyable and much needed after all the events that this holiday season has brought.
This countdown to Christmas always brings canned food drives, toy drives, angel trees, company Christmas parties, caroling, carriage rides, plays, driving through miles of traffic to see houses decorated for the season….and also leaves me feeling like a misfit toy. It’s an odd comparison I guess considering the fact that I wasn’t bullied onto an island with toys that don’t work or work incorrectly. But it does feel that way sometimes when I focus more on making magical moments for others instead of enjoying them for myself. I have definitely found a new respect for the people who work behind the scenes to light the tree in New York and also all the caterers who spend hours laboring over the perfect seasonal meals just to bring everyone a little more Christmas cheer.
This year I’d like to focus on taking some time out for myself to enjoy this magical season with the rest of the gang. Reflect on what gifts I have been given throughout the year, not just the ones wrapped in paper or hidden in big bags. I want to focus on my home, my husband, and my little family. I’d like to actually watch a movie without checking my email on my phone. I know I’ve worked myself into this routine of being everything for everyone but sometimes I have to be something to myself and to the ones I love. Not just leftovers.
Do you ever work yourself into those holes? Work yourself into constantly smiling and being happy because it’s the right thing to do for others? The holidays are always crazy for me and always bring up moments of personal reflection. Moments when I ask myself…”Why did I say yes to all these events?” I say yes to these events because they are for the betterment of others and the community. I feel selfish for not giving my time to everything I can. At some point I will find better balance to my madness and maybe not feel quite so much like a misfit.
This post is dedicated to every misfit out there who dedicates their time to others and never to themselves!
For the past several years I have been involved in marketing for Relay For Life of Statesville, Carolina Balloonfest, Tee Off For Teachers Golf Tournament, The Davis Regional Amazing Race, etc. What I have found to be the most effective is to build awareness all year-long so that your followers and fans have a vested interest in your charity, organization and event overall. They don’t have to be posts about the event itself all year-long but can be more seasonal, social and interactive. For example you might want to post content about the fact that Halloween is Monday and ask people what their plans are. The point of this post and main message is that you can effectively grow a large following and keep them active for an event that takes place one time every year without losing ground, energy and momentum. Some ways to achieve this are:
- Be mission oriented but understand that everyone is not going to have the same amount of passion so try not to overwhelm your followers.
- Care about your followers, fans and friends
- Share ways that they can help you event, charity or organization all year-long that will build towards the event and build their excitement about how well the event goes.
- Be a person, share stories, photos, and experiences with your fans
In my last post I spoke about social media marketing tips for non-profits. Throughout my career I have worked with several non-profits/charities to promote increased donations and overall awareness for their cause. I am happy to announce that I am working with Shea Musick to bring the Alzheimer’s Benefit Concert and Day of Fun to Iredell County. This event holds a very special place in my heart, my grandfather suffered with alzheimers disease for over 10 years. It is a silent criminal, stealing precious memories from those you love most. It is because of this memory and for my grandfather Alvin High that I work to promote the awareness of this event and this cause.
The event will take place at the Iredell County Fairgrounds on September 24th from 10:00 am to 7:00 pm. If you are interested in sponsoring or obtaining your own booth for the event you can contact Shea Musick or myself. We will have live entertainment, food, drinks, and activities for children. We hope you can join us for such an amazing event! Please see the flyer below for more info.